Communications Specialist/Social Media Manager - Walton County

Communications Specialist I/II/III position

Job codes:
GSP040 - Communications Specialist I
GSP041 - Communications Specialist II
GSP042 - Communications Specialist III

Under broad supervision, the Social Media Manager will drive the promotion of recruitment, retention, and reactivation of hunters, anglers, and other outdoor recreation enthusiasts through strategic use of social media platforms. This position will plan, develop, and implement social media strategies and campaigns, capture and create content, and manage promotional activities.

Primary responsibilities

• Develop and execute comprehensive social media strategies to enhance the Wildlife Resources Division's presence and engagement across various platforms
• Create and manage social media campaigns to promote hunting, fishing, and other outdoor activities, as well as research and management objectives
• Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed to meet organizational needs
• Write compelling and engaging content tailored to different social media platforms
• Film, edit, and/or produce videos appropriate for social media to showcase research activities, wildlife management, and outdoor events
• Collaborate with field staff to capture and create authentic and visually appealing content
• Work closely with field staff and other departments to gather content for social media
• Support the team in implementing new ideas and strategies to enhance public engagement and awareness

This position requires frequent communication with the public and our partner programs, moderate fieldwork including opportunities to work on Wildlife Management Areas and Public Fishing Areas, travel throughout Georgia to capture content, and the flexibility to work in the evenings and on weekends.